Brief

The Mirror Campaign celebrates Reflections bold and striking visual identity, through referencing the rich colours and prominent shapes that are not only represented in each mirror, but all of the other iconic pieces that make up the DNA of the company.

The campaign also aims to generate a feeling of nostalgia around the inspiration of each unique mirror - either transporting them back in time to another era, or reminiscing on the simple moments that they once experienced.

The campaigns name, HYGGE, is a traditional ode to Copenhagen, and comes from the Danish language which means ‘to feel cosiness and content.’ This feeling of comfort is what we want to create in each individuals unique and personal space, through the admiration of each product, and the moments and events that take place with them.

The visual identity for this campaign also respects the philosophy of Reflections, which is to pay-tribute to earlier design eras, in combination with a clear modern expression.